Industry Information
Travel Research
2012 Spring/Summer Marketing Campaign
The 2012 spring/summer is integrated to include advertising, public relations and social media. Using PR and social media resources, we can leverage our paid advertising and increase awareness of Iowa.
Below are examples of the creative elements of the campaign, including print and broadcast ads.
Print ads
- Ad 1 — exciting adventures. relaxing diversions. and everything* in between
- Ad 2 — cultural opportunities. family fun. and everything* in between
Television ads
On March 29 the Iowa Tourism Office hosted a webinar that summarized the 2012 spring/summer advertising campaign so that members of the tourism industry could be aware of the campaign’s goals and tactics and so that industry members could ask questions about the campaign.
Webinar recording
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