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Rolling Billboards to Promote Iowa Destinations, Travel Across State

July 1, 2013

Des Moines, Iowa — The Iowa Tourism Office and nine Convention and Visitors Bureaus have partnered with the Iowa Alcoholic Beverages Division (ABD) to provide rolling billboards that encourage travel in Iowa.

Nine ABD trucks have been wrapped with images from Ames, Burlington, Cedar Falls, Cedar Rapids, Iowa City/Coralville, Newton, Okoboji, Sioux City and Waterloo. Each truck also carries graphics promoting Iowa travel in general.

“Traveling takes many forms – watching your son or daughter play in a soccer tournament out-of-town, visiting friends and family or just getting away from it all,” said Governor Terry Branstad. “You don’t have to go far to make a lasting memory with your family and there’s plenty to do right here in Iowa.”

The Iowa Tourism Office images feature Maquoketa Caves in Maquoketa, Arnolds Park Amusement Park in Okoboji, the Loess Hills in Western Iowa and Sky Tours Ziplines in Dubuque.

Ames uses a whimsical type treatment to express the fun of exploring the community along with the tagline “When in Ames.”

Burlington’s truck features the Bees minor league baseball team, Fun City Waterpark, the restored Capitol theater, gaming at Catfish Bend Casino and a relaxing family picnic.

Cedar Falls, named a Bicycle Friendly Community by the League of American Bicyclists, showcases one of their bike trails.

Cedar Rapids highlights the NewBo City Market, National Czech and Slovak Museum & Library, Theatre Cedar Rapids and Brucemore.

Des Moines encourages travelers to “Catch Unexpected Moments” and includes Iowa Cubs baseball, the John and Mary Pappajohn Scupture Park, the State Capitol and waterpark fun.

Iowa City and Coralville have teamed up with North Liberty for “three times the fun.” The truck promotes festivals, theater and Iowa Hawkeye football.

Newton’s truck includes the Iowa Speedway, Maytag Blue Cheese, biking and sculptures.

Sioux City showcases outdoor adventures at Stone State Park, Saturday in the Park, the Orpheum Theatre and the indoor rock wall.

Waterloo encourages visitors to “Dig Deeper” and explore the Iowa Veterans Museum, John Deere factory, festivals and Lost Island Water Park.

Tourism in Iowa generates more than $7 billion in expenditures, employs 63,400 people statewide and generates $328 million in state taxes. The Iowa Tourism Office is part of the Iowa Economic Development Authority.

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NOTE TO EDITORS: Images of each truck are available for download.

Media Contacts

Jessica O'Riley
Iowa Tourism Office
Iowa Economic Development Authority