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Iowa Tourism Office Research

Tourism Monthly Metrics
Iowa Tourism Office requests, web traffic, social media metrics and welcome center visitation.

Iowa Trip Planning Survey Reports
Information on who is planning trips to Iowa, taken from our online survey of those who order an Iowa Travel Guide.
Marketing Follow-Up Surveys
A follow-up survey to those that ordered the Iowa Travel Guide. Data includes whether or not the individual took a trip, how long the trip was, their spending in Iowa, their state of origin and how they arrived at our website.
Iowa Welcome Center Surveys
Reports demographics and profile of Iowa's welcome center travelers. This report contains breakout by welcome center and visitation.