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Iowa Tourism Office Strategic Plan

Each year the Iowa Tourism Offices executes a strategic, multi-media marketing campaign to position Iowa as an ideal travel destination. The campaign uses a variety of unearned and earned media tactics to showcase Iowa’s many travel destinations to a target audience in Kansas City, Omaha, Minneapolis/St. Paul and Chicago. Use the information below to get to know the FY15 campaign.



Cooperative Advertising

Social Media

FY14 Iowa Tourism Office Plan