Return to Industry Partners

Co-op Partnership Program

Annually, the Iowa Tourism Office invests more than $500,000 in its Cooperative Partnership Program, negotiating the purchase of large advertising buys and then selling that space back to our tourism partners at a cost far cheaper than what they could purchase directly.

In addition, the Cooperative Partnership Program allows the Iowa Tourism Office to diversify its audience and gives the industry a range of advertising choices - from group travel to boomer to meetings-focused publications and niche web sites. The program truly is a public/private partnership that extends the reach of Iowa's travel message and gives the tourism industry a chance to be a part of Iowa's broader marketing efforts.



2015 Program Information

There is limited space still available. Please contact Colleen Murphy for details.

2015 Sales Kit & Program Information

Recorded Webinar: 2015 Co-op Partnership Program


Cancellation Policy:
There is no penalty for co-op cancellations before September 1. Cancellations between September 1 and December 1 require the partner to pay 50% of the ad costs they had committed to. After December 1, no refunds will be given.




2014 Advertisement Creative

AAA Living

Better Homes & Gardens

Des Moines Register Digital (March/April)

Des Moines Register Digital (May/June)


Group Travel Leader

The Iowan

Iowa Newspaper Group

Iowa Outdoors

Midwest Living Spring

Midwest Living Fall

USA Weekend


2014 Partnership Program Information

Contact us at tourismpartnership@iowa.gov if you have questions.