Iowa Tourism Office 2014 Spring Advertising Campaign
Each year the Iowa Tourism Offices executes a strategic, multi-media marketing campaign to position Iowa as an ideal travel destination. The campaign uses a variety of unearned and earned media tactics to showcase Iowa’s many travel destinations to a target audience in Kansas City, Omaha, Minneapolis/St. Paul and Chicago. Use the information below to get to know the FY14 campaign.
Iowa Tourism Grant Program
The Iowa Tourism Office Grant Program includes $185,000 in FY14. Staff at the Iowa Tourism Office is administering the program, but a team of industry representatives created the program’s components and eligibility requirements. Tourism industry peers will review and score each application and determine grant recipients. More information.
2014 Iowa Tourism Conference
The 2014 Iowa Tourism Conference will be held at the Mid-America Center in Council Bluffs October 22-24. More information coming soon!
Travel Iowa Research
Travel Industry Links
Welcome Center Brochure Distribution
Travel Iowa Web & Blog Info
Cooperative Partnership Program
Annually, the Iowa Tourism Office invests more than $500,000 in its Cooperative Partnership Program, negotiating the purchase of large advertising buys and then selling that space back to our tourism partners at a cost far cheaper than what they could purchase directly. In addition, the Cooperative Partnership Program allows the Iowa Tourism Office to diversify its audience and gives the industry a range of advertising choices - from group travel to boomer to meetings-focused publications and niche web sites. The program truly is a public/private partnership that extends the reach of Iowa's travel message and gives the tourism industry a chance to be a part of Iowa's broader marketing efforts.
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