Travel Iowa Industry Information
Travel Iowa Webinars
Fiscal Year 2013 Regional Sports Authority District Program
Travel Iowa Web & Blog Info
Travel Industry Links
Welcome Center Brochure Distribution
Vision Iowa / Community Attraction & Tourism (CAT)
Travel Iowa Research
2013 Iowa Tourism Conference
Save the date! The 2013 Iowa Tourism Conference will be held at the Five Sullivan Brothers Convention Center in Waterloo on October 16-18, 2013. Contact Lonie Mezera at lonie.mezera@iowa.gov with questions.
2013 Spring / Summer Marketing Campaign
The Travel Iowa spring/summer marketing campaign is integrated to include advertising, public relations and social media. Using PR and social media resources, we can leverage our paid advertising and increase awareness of Iowa. We will post our 2013 advertising schedule, print ads, and television ads and hold a corresponding webinar in spring 2013.
Cooperative Partnership Program
Annually, the Iowa Tourism Office invests more than $500,000 in its Cooperative Partnership Program, negotiating the purchase of large advertising buys and then selling that space back to our tourism partners at a cost far cheaper than what they could purchase directly. In addition, the Cooperative Partnership Program allows the Iowa Tourism Office to diversify its audience and gives the industry a range of advertising choices - from group travel to boomer to meetings-focused publications and niche web sites. The program truly is a public/private partnership that extends the reach of Iowa's travel message and gives the tourism industry a chance to be a part of Iowa's broader marketing efforts.
The 2013 program is currently closed, but next year's options will be announced in late spring 2013. Contact Colleen Murphy at colleen.murphy@iowa.gov to learn more or share your ideas about what the program could include.
Tourism Industry E-Newsletters
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E-Traveler Newsletter
Regular news for Iowa tourism industry members.
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Meet Iowa Newsletter
Sneak peaks of meeting facilities and information for meeting and convention planners.
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Tour Iowa Newsletter
Travel itinerary ideas for group tour planners with a focus on new and unique trip opportunities.
Email tourism@iowa.gov to start receiving these tourism industry e-newsletters.